PENDO VS. AMPLITUDE: How do they compare?

Amplitude tells you what happened. Pendo tells you why AND what's next.

Amplitude excels at showing what’s happening. Pendo pairs best-in-class user behavior analytics with rich qualitative user data—so you understand not just what users do, but why.

Increase revenue:

Drive 30% more conversions by using product analytics and in-app guides to identify key features, segment users, and deliver targeted messages

Cut costs:

Reduce support ticket volume by 15% with session replay and behavioral insights that reveal friction points and enable self-service onboarding with in-app resources

Reduce risk:

Decrease customer churn by 5% with AI-driven health scores, NPS, and feedback that surface at-risk accounts and trigger personalized retention campaigns

Put Pendo to the test

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Built as a platform. Not stitched into one.

From day one, Pendo's no-code platform has integrated product analytics with in-app guides to empower your entire company to not just understand user behavior but to also act on it. With Pendo, every team can identify issues in software, optimize workflows, and improve usability—without engineering dependencies. The result? Higher revenue, lower costs, and reduced risk. Business users love the control. Engineers love the freedom. Everyone wins.

WHY COMPANIES CHOOSE PENDO OVER AMPLITUDE

01 Accelerate impact and adoption with the only purpose-built, all-in-one platform

Amplitude provides powerful analytics to understand what users are doing, but lacks qualitative feedback, leaving teams struggling to act on those insights.

Pendo is a unified platform that helps you not only understand behavior with analytics and feedback but also influence it directly with integrated omnichannel messaging.

Teams drive innovation and product adoption at scale without engineering dependencies, reducing time-to-value compared to fragmented solutions requiring multiple vendors.

“Analyzing feedback and finding signal in the noise was a big challenge before using Pendo. With [Pendo] Listen, we’ve brought more customer centricity into our discovery process.”

MT McCann, Director of UX, ESO

Read ESO's story

02 Optimize experiences by engaging users across the entire journey

Amplitude gives you insights but no proven way to turn them into action. Their recent acquisition of CommandAI is still unproven and lacks the deep integration with analytics that Pendo has perfected over a decade. You're left piecing together disjointed tools instead of working in one seamless platform.

Pendo is the only platform designed to engage users throughout their journey with embedded guides, cross-platform resource centers, NPS surveys, and targeted email campaigns — all informed by rich behavioral data.

By integrating Pendo's analytics and in-app guides, Okta achieved a 25% increase in product adoption and a 57% quarter-over-quarter rise in user-submitted feature ideas. This empowered their product team to make data-driven decisions, enhance user engagement, and streamline the product experience.

“Pendo is our platform for measuring end-to-end feature and service adoption and helping bolster each of those numbers with in-app guides or retargeting tactics.”
Tom Witczack , Director of Digital Experiences

Read Okta's story

03 Built for everyone, not just analysts

Despite its appealing Ul, Amplitude requires complex configurations and technical expertise for implementation, creating bottlenecks and slowing time-to-insight.

Pendo offers intuitive, no-code capabilities for all teams including low-code analytics, visual guide editor, session replay with deeper platform integrations, and pre-built dashboard templates.

Product, marketing, customer success, and sales teams can all create, deploy, and measure in-app initiatives without technical resources — reducing time-to-implementation.

By empowering the product team with data, giving product managers the ability to build in-app guides and segmentation in Pendo, iRobot was able to decrease time to production by 50% and cut down engineering effort by 75%—freeing up critical resources to build new functionality, launch new features, and sizzle down tech debt.

Read iRobot's story

04 Future-proof your software experience strategy

As an analytics platform, Amplitude primarily serves technical teams and analysts, and has only recently begun expanding into areas like session replay and in-app guidance with early-stage capabilities. Meanwhile, their recent acquisition raises questions about long-term strategic direction and product priorities.

Pendo provides a comprehensive platform designed for every team that shapes the software experience — product, customer success, support, IT, marketing and operations — with mature capabilities developed over a decade. With its founders still at the helm, Pendo maintains consistent vision and roadmap stability that customers can trust.

Organizations achieve cross-functional alignment and consistent user experiences across the entire software lifecycle, becoming integrated into nearly every corner of the business. Companies using Pendo realized a 396% ROI by overcoming the limitations of tools like Amplitude that failed to provide easy user behavior tracking and meaningful data collection. Real customers report that Pendo now forms the backbone of their efforts to improve customer health, drive feature adoption, and boost retention across departments.

Pendo has become integrated into nearly every corner of Talegent’s business, with over two-thirds of employees using it across the sales, engineering, and marketing functions. It now forms the backbone of the company’s efforts to improve customer health, drive feature adoption, and boost retention.

Read Talegent's story

Pendo vs. Amplitude:

Key Capabilities Comparison

What your business needs

Understanding user behavior

Complete picture with product analytics, session replay, and qualitative feedback in one platform

Strong product analytics but missing integrated qualitative feedback and user engagement capabilities

Acting on insights

Native in-app guides, resource centers, and email campaigns allow immediate action on insights without developer resources

Requires integration with other tools or custom development to act on insights

Getting started quickly

No-code installation and intuitive UI for all teams with time-to-value in days or weeks

Complex implementation requiring technical resources and event planning with longer time-to-value

Cross-team collaboration

Single platform for product, customer success, marketing, sales and support teams with unified access and reporting

Primarily designed for technical teams with limited utility for other departments

Measuring business impact

Closed-loop reporting shows direct impact of in-app engagement on adoption, retention and growth

Analytics-only approach makes it difficult to measure the impact of actions taken to improve metrics

Why companies switch from Amplitude to Pendo

$1.2M

saved from product team efficiencies

$1.1M

in savings from more efficient user onboarding

50%

increase in the speed of software adoption and onboarding

$1.3M

in increased productivity as a result of continuous improvements based on user feedback, insights, and analytics

80%

reduction in support tickets submitted

Source: The Total Economic Impact of Pendo

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When we release something new, part of that planning and launch includes Pendo. It’s becoming part of our standard practice to have Pendo part of our feature rollout plans.”

UX Director, Technology